Articles of Interest

Articles appear almost daily on the importance of Big Data, social media, and business.  We have culled some of the most interesting and powerful to spark thought and discussion on how your business is being impacted.

 

Six Restaurant Marketing Trends for 2012 by Carlin Oliver

The Zero Moment of Truth 

Reviews, Reputation, and Revenue: The Case of Yelp.com – Harvard Business School

Groupon’s Hidden Influence on Reputation- technologyreview.com

How social media and big data will unleash what we know – zdnet.com 

How the pros measure social media marketing success – Mashable.com